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Volvo and Mercedes Benz marketing strategies

Introduction The   Volvo Group   (Swedish:   Volvokoncernen ; legally   Aktiebolaget Volvo, shortened to   AB Volvo) (stylised as   VOLVO) is a Swedish multinational manufacturing company headquartered in   Gothenburg. While its core activity is the production, distribution and sale of trucks, buses and construction equipment, Volvo also supplies marine and industrial drive systems and financial services. Although the two firms are still often conflated,   Volvo Cars, also based in Gothenburg, is owned by   Greely Holding Group   a Chinese multinational automotive manufacturing company and has been a totally separate company since it was sold to the   Ford Motor Company   in 1999. The companies still share the Volvo logo and co-operate in running the   Volvo Museum. Volvo was established in 1915 as a   subsidiary   of   SKF, the ball bearing manufacturer; however the Volvo Group and Volvo Cars consider...
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marketing mix strategies of apple and samsung

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Introduction Apple is an American multinational technology company  that designs, develops, and sells   consumer electronics,   computer software, and online services. Apple was founded by   Steve Jobs,   Steve Wozniak, and   Ronald Wayne   in April 1976 to develop and sell personal computers .   It was incorporated as   Apple Computer, Inc.   in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics. Apple is the   world's largest information technology company   by revenue, the world's largest technology company by   total assets, and the   world's second-largest mobile phone manufacturer, by volume, after   Samsung.   In November 2014, Apple became the first U.S. company to be valued at over   US$700   billion in addition to being the   largest publicly traded corporation in the world by market capitalization. The company emp...
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